The Effectiveness Of Public Relations Practice In The Oil Sector. Mkt New

97 pages Chapters 5 ID: MKT0082

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DepartmentMarketing
TypeProject
Pages97
Chapters5
Methodologysimple percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0082

Abstract

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT).ABSTRACT          African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.          The company is actually very much interested to know i…

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