The Effect Of Good Publci Relation In Achieving Positive Marketing Objective In Nigeria

THE EFFECT OF GOOD PUBLIC RELATIONS AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE(CASE STUDY OF NIGERIA BREWERIES PLC)ABSTRACT Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.  This study aims at identifying the variable that inhabit the achievements of marketing objective…