The Development And Marketing Of A New Product As A Company Life Wire

114 pages Chapters 5 ID: MKT0090

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Project Details

DepartmentMarketing
TypeProject
Pages114
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0090

Abstract

A CASE STUDY OF NIGERIAN BREWRIES PLC, ABA ABSTRACTThis research   is  intended to apprise the development  and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been  divided into five chapters .chapter one deals with the background of the study, statement of Problems, objective of the study, significance, and Research question. Chapter two is also about the literature review, what is product, what is new product development process, why new product fail in the market place and why new product is successful. Chapter …

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Pages114
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