The Role Of Marketing Strategy In Determining Consumer Purchasing Behavour

(A CASE STUDY OF HARDIS AND DROMEDAS)ABSTRACTThe  performance  of  marketing  function  basically  marrying  consumers  needs  and  wants with  the  appropriate  products  and  services. It  is the  duty  of the  form  to  adopt  appropriate  marketing  strategy  to  attract  customers  to  it’s  products  and  since  it  is  generally believed that  marketing  strategy  affects  the consumer  buy…