The Effect Of Promotion On Consumer Purchase Decision

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic times, however house led companies to use promotional tools such as sales promotion, public relation, advertising and publicity more aggressively. Promotion is a communication process, this had it’s way as devised tool of educating potential customers about …