An Assessment Of The Impact Of Marketing Segmentation On Production Planning In An Organization

AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATIONAbstractThis study is on an assessment of the marketing segmentation on production planning in organization. The total population for the study is 200 staff of Dangote group of company, Lagos. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made managers,marketers, senior staffs and junior staffs were used for the study. The data collected were presented in tables and analyzed using simple perce…