The Problem Of Marketing Agricultural Products In Rural Areas

ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the regulated market, marketing board co- operative marketing institution, warehousing co-operative etc have been established primarily to aid the farmers. However, various studies indicated that modernization in agricultural marketing could not jeep pace with the technological adoptions in agriculture. The various marketing function like grading, standardization, storage, market intelligence e.t.c need to be improved to meet the present day requirement of the f…