E-marketing And Small Enterprise Threats And Opportunities

 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E-marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most of the small and medium scale businesses in the developing countries are conducting business conventionally, yet in the recent past the trend has been changed and they are now doing business via Internet (Travica, 2002). Busines…