Product Planning And Organizational Performance Of The Nigerian Telecommunication

Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio-economic justificationfor the existence of any business organization isthe satisfaction of customers’ needs and wants. The organizationalsurvival over-time depends on its ability tocreate loyal customers because its products match theneeds of the buyers. Thus, the organization meets itsbasic responsibility to the society through its product offerings.Pla…