Effect Of Sales Forecast On Marketing Decision Making

CHAPTER ONE INTRODUCTION 1.1            Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would be simpler if industry was not continual state of change. This change is reflected in increasing competition precipitated to a large extent by the growth of global competition which has increased over the last decade. Accurate forecasting or prediction of an event …