The Role Of Mass Media In Political Mobilization

(A CASE STUDY OF EDO BROADCASTING SERVICE -EBS) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This research touches on the various aspects of the mass media as instruments of political mobilization. In other words, it explores into the mass media as a mobilization agency during the political transition period. It is thus, an important assumption of the work that a systematic study of political mobilization by mass media should include an examination and the nature of operation of the mass media communication in the Edo Broadcasting Service (EBS) Benin City. The mass media generally …