The Impact Of Advertising In A Corporate Organization A Case Study Of First Bank Of Nigeria Plc

74 pages ID: MAS0809

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DepartmentMass Communication
TypeProject
Pages74
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS0809

Abstract

ABSTRACT The purpose of this study is to X-ray the uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.Chapter one contains a general discussion on background study of first  Bank of Nigeria PLC and Advertising.The second chapter treats the literature reviews as it  relates  to  advertising and  corporate Organization .Chapter three deals with the research  methodology and …

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Pages74
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