The Impact Of Advertising In A Corporate Organization A Case Study Of First Bank Of Nigeria Plc

74 pages ID: MAS1443

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Project Details

DepartmentMass Communication
TypeProject
Pages74
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1443

Abstract

ABSTRACT  The purpose of this study is to X-ray the uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter one contains a general discussion on background study of first  Bank of Nigeria PLC and Advertising. The second chapter treats the literature reviews as it  relates  to  advertising and  corporate Organization . Chapter three deals with the research  methodology and research design of the  study, the method used…

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Full material

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Pages74
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