The Influence Of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product

70 pages Chapters 5 ID: MAS0895

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Project Details

DepartmentMass Communication
TypeProject
Pages70
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS0895

Abstract

AbstractThe study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of consumers in Warri metropolis towards Omo detergent television commercials? What   appeals to consumers of Omo detergent in television commercials of the product ? The study was anchored on agenda setting theory and the diffusion of innovation theory. The su…

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