The Influence Of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product

Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of consumers in Warri metropolis towards Omo detergent television commercials? What   appeals to consumers of Omo detergent in television commercials of the product ? The study was anchored on agenda setting theory and the diffusion of innovation theory. The …