Corporate Credibility And Customer Retention In Warid Telecom Uganda

ABSTRACTThe purpose of this study was to explore the factors that determine the link between corporate credibility and customer retention. It was found in previous researches that financial analysts, competitors, customers and employees are the most common stakeholders included in the corporate credibility studies. Nevertheless, the present approach incorporated the former customers’ perspective as a crucial element, by capturing their experience, their reasons for leaving and the present image that they hold. Hence, a review of the specific concepts and closer re…