The Effect Of Television Advertising On Chi-exotic Product Patronage: A Study Of Samaru Community, Zaria.

96 pages ID: MAS1363

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DepartmentMass Communication
TypeProject
Pages96
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1363

Abstract

ABSTRACT This research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of  Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the following research questions; Are residents of Samaru community aware of chi exotic t.v ads? How exposed are the residents of Samaru community to chi exotic t.v ads? Do residents of Samaru community understand the advert message? How convincing is the adver…

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