Public Relations As A Managerial Tool In Business Organization (a Case Study Of First Bank Of Nigeria Plc. Enugu).

ABSTRACT This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities. Questionnaires and oral interviews were used by the researchers to gather data in the analysis.  A total of 126 questionnaires …