Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes

59 pages ID: MAS1739

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Project Details

DepartmentMass Communication
TypeProject
Pages59
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1739

Abstract

AbstractThe main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on…

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Pages59
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