Influence Of Advertisement On Students’ Patronage Of Goodmorning Cornflakes

65 pages Chapters 5 ID: MAS0456

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Project Details

DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0456

Abstract

Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings s…

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