Infuence Of Akbc Radio Indomie Noodle Commercials On The Buying Habit Of Consumers

CHAPTER ONE INTRODUCTION  Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services  or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked tool that serves several functions. It identifies functions; it identifies and differentiates them from others. It also communicates information about the products and includes the trail of the new products, by new users and suggests repurchasing by existing users to increase products use. It also builds…