The Relationship Between Animated Commercials And The Buying Habit Of Audience Members

CHAPTER ONE INTRODUCTION  1.1      BACKGROUND OF THE STUDY             Since its inception, television as a medium of communication and information dissemination has gradually metamorphosed into a major component and vehicle for the transmission of advertising messages. This is owing to its advantages over other medium of communication; its ability to combine sight and sound into a unifying whole. This singular factor has enabled advertisers over years to formulate variant means of persuading its customers to patronize its goods and services. In its bid to find and try out other ways of eff…