Influence Of Billboard Advertising On The Patronage Of Pepsi Cola

CHAPTER ONE INTRODUCTION Background of Study Billboards have been used as an advertising medium for  more than a century and are still used today, even since Jared Bell  presented large cirus posters to the public in the public in the mid- 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and among the most impactful standard size out of home advertising media format. Looking at how advertising has progressed, roadside advertising has remained relevant since land transportations existence. Companies like pepsi cola and Palmolive started using …