Influence Of Billboard Advertising Of Students Electioneering Campaign In Fidei Polytechnic Gboko

65 pages Chapters 5 ID: MAS0635

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DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0635

Abstract

CHAPTER ONE 1.0     Introduction Advertising has grown popular as a tool of academic inquiry, a field of professional practice and an index of modern business and politics.  It has come to assume the center of modern marketing and it is one of the major forms of promotion on campaign.  Billboard advertising has assumed a wider and prominent position on political campaign in recent times in Nigeria.  Despite electronic media, billboard advertising got campaign and election on the increase. This new discovery on campaign has not only given rise to advertising agencies, that specialized only in b…

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