Advertising As A Revenue Survival Strategy For Mass Media Organization

65 pages Chapters 5 ID: MAS0506

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Project Details

DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0506

Abstract

This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to identify the advertising effectiveness in mass media organization as a revenue generation to media establishment. Data was collected through questionnaire. From the total population of 150 staff. The study was carried out through simple random sampling, applying Yamane formular to determine the sample size. The result was analyzed using frequency distribution table and percentage, while the hypotheses were tested. The researcher found out that there is knowl…

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Pages65
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