Broadcast Media And Socialization Of Youths

IN ISOKO NORTH, DELTA STATE CHAPTER ONE INTRODUCTION 1.1      Background of the study The mass media especially the visual media (television, films, and now the new media) are widely believed to be uniquely effective because of their visual advantage which enables the retention of attention among audiences, as well as „pre-occupying‟ especially for children and adolescents, even among some adults. One cannot talk of socialization without mentioning children because primary socialization occurs in children. Socialization is responsible for the transformation of a helpless infant, described as…