The Effect Of Good Public Relation And Organized Campaigns On Achievement Of Marketing Objective;

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED CAMPAIGNS ON ACHIEVEMENT OF MARKETING OBJECTIVE (A CASE STUDY OF NIGERIA BREWERIES, ENUGU)ABSTRACT This research work was on the effect of good public relation and organized campaigns on the achievement of marketing objective with reference to Nigeria breweries, Enugu.  Nigeria breweries know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes its staff, shareholders, and customers and of course members of the press. The company is a…