ABSTRACT This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study. This work is… Continue Reading
(A STUDY OF NSUKKA URBAN OF ENUGU STATE) ABSTRACT This project examines the roles of the media on enhancement of urban degradation and environmental sanitation in Nigeria. It also examine the environmental management problems with its implications on human… Continue Reading
ABSTRACT The need for this study was to reveal that, no doubt health is the most essential ingredients of life. However, life remains worthless without good health that actually sustains human existence. Health as primary and rudimental to life the role of media to the… Continue Reading
(NAN) ABSTRACT The man objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of Information. The News Agency of Nigeria (NAN) was used as a case study.… Continue Reading
(A CASE STUDY OF POST SECONDARY SCHOOLS/INSTITUTIONS) ABSTRACT Bernard Berelson (1948 pg 108) says that “some kinds of issues brought to the attention of some kinds of effect. The stimulus for this research is to find out the impact of foreign film on the behavuioural patterns… Continue Reading
: (A CASE STUDY OF VITAFOAM IN NIGERIA) Abstract Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which… Continue Reading
(A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY I.M.T ENUGU) ABSTRACT With the trend of which undergraduate in campuses engaged in a lot of anti-social activities which has given rise to a lot of social violence and in extreme cases, loss of lives and even properties. This… Continue Reading
. A CASE STUDY OF FEDERAL RADIO COROPRATION OF NIGERIA (FRCN) ABSTRACT This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). Chapter one of the projects provided background information on the problems of the study due to technological… Continue Reading
AS A CASE STUDY ABSTRACTS Topic: The role of Mass Communication in the Developing Countries, The Nigerian Case. If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are… Continue Reading
THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA CASE STUDY OF NJIKOKA L.G.A ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka… Continue Reading
(A CASE STUDY OF JOURNALISTS IN SOUTH – EASTERN NIGERIA) ABSTRACT The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”. This work was motivated by the felt need to know whether they… Continue Reading
: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE). ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in… Continue Reading
(A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I… Continue Reading
THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE). ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective,… Continue Reading
(A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU). ABSTRACT This thesis, (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business… Continue Reading
ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are… Continue Reading
: CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the… Continue Reading
(A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis. To do this, we used survey research method to elicit the desired information from the sample produce. In this work we… Continue Reading
(A CASE STUDY OF OLUSEGUN OBASANJO REGIME 1999 – 2004) ABSTRACT This topic of research, “An Appraisal of Press Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporary Nigeria which has embraced… Continue Reading
(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising… Continue Reading
ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and… Continue Reading
THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”. Indeed, while the advertising business was viewed as particularly American Institution in the… Continue Reading
: (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are… Continue Reading
THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion… Continue Reading
(A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI-CORRUPTION CRUSADE). ABSTRACT This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti-corruption Crusade (A… Continue Reading