CHAPTER ONE INTRODUCTION Advertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then… Continue Reading
TABLE OF CONTENT Chapter One: Introduction 1.1 Background of the study 1 1.2 Statement of the problem 1.3 Research Questions 1.4 Objectives of Study 1.5 significance of the study 1.6 Scope of the Study 1.7 Limitation of the Study Chapter Two: Literature Review and Theoretical Framework 2.0 Introduction 2.1 Definition of Investigative Journalism… Continue Reading
The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying… Continue Reading
The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the… Continue Reading
The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no… Continue Reading
1.1 INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not… Continue Reading
This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in… Continue Reading
This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the… Continue Reading
In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date. Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution. The first chapter contains the… Continue Reading
1.1 INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes. Television, as a mass media organ, is equally expected to fulfill these functions as… Continue Reading
The man objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of Information. The News Agency of Nigeria (NAN) was used as a case study. A survey research method was used in the study and a sample of one hundred (1000 persons were selected and administered with questionnaire). Five… Continue Reading
This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the Nigeria media. The research sincerely delved into the danger of making Nigeria technological dumping grounds.… Continue Reading
This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced… Continue Reading
The study of this matter about AIDS consistency of the mass media to the teenagers and restructure their life style. As a guide to the study that were found in order to help achieve the objective of the study. A sample of respondent which where randomly situated from oregun High School, Oregun Ikeja Lagos and the result presented… Continue Reading
The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine… Continue Reading
Communication subsist and impacts upon everything, that is an event or occurrence worth noting. It is this pervasiveness of communication that has, with the development of man, animal and the elements, developed it into a major area of study as well as formidable social force. It is of pedestrian essence, an everyday thing (perhaps even… Continue Reading
Many people have attempted to produce formulas and philosophies for effective advertising. In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever. It… Continue Reading
The aim of this study was to examine the perception of cybercrime among Nigerian youths using Caritas University as a study. In this research study, we found out people’s reaction to messages depends mainly on how it is perceived. To achieve the aim o the study, literature was reviewed. Survey research method was used in which… Continue Reading
The study role of communication technology was carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today are far flung difference when it is yesterday, was of traditional analogue method and today it spins around communication technology. Through the findings made in this study, AIT… Continue Reading
The aim of this study was to analyze the Role of Enugu State Broadcasting Service in Conflict Resolution. (A study of Enugu North).To achieve this aim, the survey research method was used. Subjects were drawn from the audience of Enugu North, using simple random sampling technique and purposive sampling technique. Four research questions… Continue Reading
This research work focused on role of FRCN in propagating culture in Nigeria (A study of Abatete Idemili South L.G.A in Anambra State). It aims at finding out whether FRCN as a channel of mass media recognize it’s obligation to the society, especially in Abatete. survey method was adopted and the instrument used for data collection was… Continue Reading
The mass media perform a number of functions in every society. In performing its functions they do not work in isolation of their own but work hand in hand with other social institutions like family, religions institutions, educational institutions, economic institutions and cultural institutions. This work is on the role that Imo… Continue Reading
This research work is geared towards finding out the Role of Independent Television in Political Mobilization of Rural Areas in Nigeria with special reference to Uziare Local government area. For this study, five rural towns in Uziare local government area were studied. The important of Television as the mobilization media, mass… Continue Reading
Abstrac t Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities particularly through… Continue Reading
The aim of this study was to determine The role of Nigerian Television Authority in the mobilization of the electorates for political elections (A study of 2011 general elections in Makurdi Local Government Area). The study adopted the survey design using the questionnaire as the research instrument. The study addressed three research… Continue Reading