This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the… Continue Reading
Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to… Continue Reading
1.1 INTRODUCTION The fact that communication regard at area of print media is an indispensable factor in all aspects of human relation, is now too obvious to require any emphasis. As it was, the world revolves around the forum of communication networks. In the communication network, the print media serve as the bedrock, supplying all the necessary… Continue Reading
This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is… Continue Reading
This study was design to look into the effectiveness of film in rural areas, the researcher focus on a typical rural area, Isu local Government Area in Imo state, communication and communication media are important constituent of development process, but more important for those whose immediate concern is the promoting and acerbating… Continue Reading
The evolution of the internet had great impact on the world. it was through the instrumentally of the internet and other advancement in information and communication technology (ICT),that the world has been reduced to global village. Consequently, everything in the world has been greatly affected the media not being a n exception, but… Continue Reading
This work is study of RADIO LISTENING HABITS OF NIGERIA FEMALE STUDENT (A case study federal polytechnic, Oko). This research employs oral interview as well as questionnaire for data collection it established the use of Radio by examining how female student reacts to different communication behaviour. This research equal offer useful… Continue Reading
The aim of the study was to analysis the impact of social media on the student’s academic performance (A study of Federal Polytechnic, Oko). To achieve this, the survey research method was used. Subjects were drawn from Federal polytechnic, Oko using the simple random sampling technique and purposive sampling. Research findings showed… Continue Reading
INTRODUCTION Communication is basic to human existence and it torches every facet of human activity. It is such a common phenomenon that we live with every day, that is now taken for granted.According to Nwosu (1992,p. 48) from morning till night, from life till death, and as some of our traditionists believe, even after death, man is continually… Continue Reading
This study compares how community and national newspapers disseminate local news. This study is meant to know between the two categories of newspaper which pays more attention and gives more prominence to local news dissemination. The purpose of this work therefore is to evaluate the roles newspaper play in fostering community and… Continue Reading
This Research work is on the challenges of News Objectivity in Print media specifically the newspaper. Objectivity is one of the noble standards in the journalism professions. Journalists are adjudged to insulate personal bias and idiosyncrasies from the news reports they write. This simplistically, is the import of news objectivity with… Continue Reading
Early marriage has been identified as a trade that does more harm than good to families and the society at large. This result to lack of care, unprepared child bearing, domestic violence, lost of education lost of confidence as well as inability of the spouse to provide the basic need of the family. The purpose of this research work is to… Continue Reading
The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that a large number of female trained journalists are produced from different higher Institutions in our country, but only a few go into the filed to practice their Journalism profession. This is why the… Continue Reading
The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in… Continue Reading
The aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and… Continue Reading
The practice of journalism comes with its challenges in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other… Continue Reading
Participatory communication has now become the generally accepted view of how communication should be used to pursue development interventions. However, despite the increasing number of development projects claiming to embrace participation and participatory communication, only few meet the standards of genuine participation. Through a qualitative… Continue Reading
TABLE OF CONTENTS Declaration .................................................................................................... Ii Dedication .................................................................................................... Iii Acknowledgements… Continue Reading
The purpose of this research study is to examine the influence of Social Media and Academic Performance Of students in University of Lagos. Five Research questions and five Research hypotheses guided the study. To achieve this, the descriptive survey research design was adopted. The study focused on University of Lagos hence, population… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION 1.1Background to the study The word communication is an interdisciplinary term. Evidences have shown that no man can exist without communication. It has a very great impact on human existence. It gives man the chance to transmit his thought, memories and emotion. This highly occasioned by man to interact with his… Continue Reading
News media helped individuals think about and understand the impacts of hosting the Olympic Games, enabling them to clarify or construct their own opinions toward an Olympic bid. The purpose of this study was to explore to what extent the public opinion of hosting the Olympic Games was affected by the newspaper media content to which the… Continue Reading
This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Ray-power and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and… Continue Reading
Thestudywas on theInfluenceofTelevision on Consumer BuyingHabits of Guinness Stoutin Ikeja CommunityofLagos State.It started with general introduction to the research, statement ofthe problem and purposeof thestudy. This wasfollowed bycomprehensive literaturereview oftelevision advertising on consumer buyinghabits of Guinness… Continue Reading
The various literature studies intended to stress the mass media role in the National Development which reflects in the area of democracy political leadership. In this study the researcher decided to draw home the truism that without a national political consciousness and viable political participation resulting in good leadership; there… Continue Reading
The study assesses the effect of Boko Haram incessant attacks and crisis on the development of Nigeria. The terrorizing effect of the activities of the fundamentalist sect, Boko Haram on the socio-economic condition of the country has become so devastating that some financial institutions, companies and other business ventures have closed… Continue Reading