CHAPTER ONE 1.1 INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by… Continue Reading
THE EFFECT OF GOOD PUBLIC RELATIONS AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE (CASE STUDY OF NIGERIA BREWERIES PLC) ABSTRACT Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable… Continue Reading
ABSTRACT This aim of this project research is to analyze the effect of Nollywood on lifestyle of youth, in Enugu urban area. The study critically analyzes the influence of Nollywood on lifestyle of youths in Enugu Urban area. Five chapters were used to achieve our win on this… Continue Reading
THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN) TABLE OF CONTENTS Chapter one – Introduction 1.1 Background of study 1.2 Statement of research problems 1.3 Objectives of study 1.4 Significance of the study 1.5 Research Questions 1.6 Research Hypothesis 1.7 Concept ional and Operational Definition 1.8 Assumptions 1.9… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUD OF THE STUDY The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to… Continue Reading
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have continued to play tremendous revolutionary roles in changing the face of… Continue Reading
THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA ABSTRACT The aim of this study is to ascertain the role of Mass media in the campaign against HIV/AIDS in Nigeria. Factors such as media campaigns, AIDS campaign messages, sexual behaviour and the extent in which the campaigns structures the masses were posed to establish… Continue Reading
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY What is today known as national electric power authority is a merger of the electricity cooperation of Nigeria (ECN) and Niger Dam authority (NDA) the former was created by the federal government responsible for major policies of… Continue Reading
ABSTRACT The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. It… Continue Reading
ABSTRACT In the olden days, it was a well-known facts, that a rich and wealth man is known by the number of children and yam barns he had. (Greater in number) but recently, the reverse is the case, in that a rich and wealth man is known as a man with lesser number of children who he takes greater care of. The mass media had played… Continue Reading
THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION (a case study of nitel plc enugu) ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of… Continue Reading
ABSTRACT This research work was done on Nigerian maintenance culture an investigation to Nigerian postal service, NIPOST. Is an autonomous extra- ministerial organization. It is cross dimensional. To be more concise this work is restricted to Enugu territory. NIPOST… Continue Reading
(CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT) ABSTRACT This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic.… Continue Reading
ABSTRACT This project is on “the press in Nigerian politics: with analysis of issues and patterns of news coverage. The aim of the study is to find out whether or not the Nigerian press is selective in its report of similar political issues that affect the progress… Continue Reading
ABSTRACT Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the… Continue Reading
A CASE STUDY OF SANI ABACHA REGIME. TABLE OF CONTENT CHAPTER ONE BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY SIGNIFICANCE OF THE STUDY RESEARCH QUESTIONS RESEARCH HYPOTHESIS DEFINITION OF TERMS ASSUMPTIONS LIMITATIONS OF THE STUDY CHAPTER TWO LITERATURE… Continue Reading
PRESS COVERAGE OF THE PASSAGE OF NATIONAL MINIMUM WAGE ACT IN NIGERIA (A STUDY OF VANGUARD AND THISDAY NEWSPAPER) ABSTRACT This work is an assessment of the extent of the press coverage of the passage of the national minimum wage act in Nigeria. The assessment is based on the following criteria the number of space allotted to the wage bill, the… Continue Reading
A CASE STUDY OF NTA ENUGU ABSTRACT This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher… Continue Reading
THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] A CASE STUDY OF ENUGU URBAN DWELLERS ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban… Continue Reading
– A CASE STUDY OF THE VANGUARD AND PUNCH NEWSPAPERS ABSTRACT In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism. Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and… Continue Reading
ABSTRACT In any academic pursuit all over the world, there must be situations and reason which could propel a research or project of this nature. This same thing applies to this project which was tentatively researched and written in order to help students… Continue Reading
(A CASE STUDY OF ENUGU STATE) ABSTRACT This study is aimed to ascertain the impact of mass media campaign aimed curbing the spread of the diseases AIDS among teenagers in Enugu state. The objective of the study is also to find out through survey method whether the teenager are really… Continue Reading
ABSTRACT This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study. This work is in depth study… Continue Reading
. (A CASE STUDY OF ANAMMCO ANAMBRA MOTOR MANUFACTURING COMPANY LTD) ABSTRACT The focus of this study is “the impact of management communication for effective organizational performance” with particular reference to ANAMMCO, Enugu. The core concern of the study was… Continue Reading
TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT ABSTRACT The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc.… Continue Reading