Assessing The Use Of Traditional Media In Development Of Domestic Tourism In Rural Community

The role of traditional media has been very significant in rural development since the turn of this century, and with the advent of new media, the forms and ways of communication have become more specialized. Every human society has developed its traditional modes and channels of communication which characterize its existence, organization and development. These communication modes and channels form the basis upon which the communities, especially the rural community, policy makers, planners and administrators, desirous to effect functional economic and social changes, must first identify such…