The Impact Of Ceiling Design In Restuarant Interior Design

CHAPTER ONE 1.0              INTRODUCTION 1.1       Background of the Study              For decades businesses have been relying solely on price as a competitive advantage. Even though it might have been a successful approach earlier, it no longer maintains growth and profitability in a competition between businesses. As the approach in the restaurant industry has become more customers-centric and awareness of the shift from service economy has increased, there is now a growing interest towards the customers need and desires among businesses (Pine and Gilmore 2011, 1-5). Therefore business…