Tourism Industry: An In-road To Cultural Upliftment

  CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Cultural tourism is one of the largest and fastest growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance the competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive market place, and to create local distinctiveness in the face of globalisation.     The impact of tourism industry on cultural upliftment examines the gro…