Role Of E- Commerce In Improving Customers Satisfaction

ROLE OF  E- COMMERCE  IN  IMPROVING  CUSTOMERS  SATISFACTION (A CASE STUDY OF JUMIA) ABSTRACT The research  provides a conceptual and theoretical study on  the role of E-commerce in improving customer s satisfaction  . it elucidate on the nature, forms and significance  of e-commerce Business. And depicts the impact of E- commerce  on customer satisfaction.The research also provides a case analysis of Jumai. INTRODUCTION E-commerce businesses may employ some or all of the following: ·        Online shopping web sites for retail sales direct to consumers ·        Provid…