Electronic Commerce And Customers Satisfaction (a Case Of Jumia Customers In Benin City)

ELECTRONIC COMMERCE AND CUSTOMERS SATISFACTION(A CASE OF JUMIA CUSTOMERS IN BENIN CITY)ABSTRACTThe study examines the role of electronic commerce in improving customers satisfaction. Using Jumia customers in Benin city, it sought to ascertain if there is a significant relationship between electronic commerce and customers satisfactionA survey research design was used for the study, the population of the study is made up of all Jumia customers in Benin city. A convenience sampling technique was adopted and a sample size of sixty (60) was used. Survey responses were fifty eight (58). In otherwor…