The Roles Of Electronic Commerce On Improving Customers Satisfaction Using Jumia As A Case Study

CHAPTER ONEINTRODUCTION1.1. Background to the studyRecently, the population of internet users has been growing rapidly. The users of World Wide Web (WWW) have been growing at a geometrical rate that it have spread widely into all works of life. The use of the Internet is no longer limited to those computer literates who do it for fun or curiosity. It has created for it users a tremendous business opportunities Customer satisfaction on the other hand is a key determining factor of the success of any business system, be it normal face to face buying and selling (traditional) or buying and sellin…