Strategic Marketing Plan For Aftown

74 pages ID: BAM3950

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DepartmentBusiness Administration and Management
TypeProject
Pages74
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3950

Abstract

EXECUTIVE SUMMARY Online music retail stores have made it possible for users to access a wide range of music online either by paying or free of charge (Swanson, 2013). Aftown is a commercial online music retail store which provides music from a wide range of African Artistes. Aftown users are categorized into the artistes(sellers) who upload their music unto the portal, and the music lovers(buyers) who can also subscribe to the portal. Since it’s establishment in June 2017, Aftown has subscribed about 11,000 users. Aftown has prominent artistes such as Sarkodie, Stonebwoy, Efya, Manifest, Worl…

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Pages74
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