Strategic Marketing Plan For Hill View Guest Centre, Abokobi

71 pages ID: BAM3994

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DepartmentBusiness Administration and Management
TypeProject
Pages71
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3994

Abstract

EXECUTIVE SUMMARY Hill View Guest Centre, formally known as International Student Guest Centre, is a 3- star hotel located in Abokobi, Ghana. The expected outcome of increasing patronage as a result of the change in name remains unaccomplished. To help Hill View Guest Centre address this problem, a qualitative needs assessment was conducted to identify the needs of the hotel which happens to be low patronage; even after the change in their name. The data collection methods used were semi-structured interviews, internet research, observation, and focus group interviews. The study confirmed the …

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Pages71
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