Strategic Marketing Plan For Obrapa Money Lending Limited

66 pages ID: BAM3958

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages66
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3958

Abstract

EXECUTIVE SUMMARY Obrapa Money Lending Limited is a company licensed by the Bank of Ghana to operate the business of money lending. The company takes funds from the public in the form of investments and gives out funds to the public in the form of loans. Since its inception in 2013, the company has provided financial assistance to traders, taxi drivers and small enterprises. The aim of this project was to develop a strategic marketing plan for Obrapa Money Lending Limited to increase its brand awareness and customer base. This was based on a needs analysis which revealed that the company relie…

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Pages66
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