Full material
₦ 5,000 $(29)
| Pages | 72 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 72 |
| Chapters | 5 |
| Methodology | Chi Square |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM0554 |
Abstract
MARKETING MIX IN AN ORGANIZATION
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)
ABSTRACT
The purpose of this project research is to critically examine the marketing mix getting mix elements of the Nigeria Bottling Company Plc. And its effect on consumer in their choice of criteria of NBC Plc. As well as the product of their competitors. The project has been a combination of ex-post survey using structural questionnaire to collect primary data from 150 respondents and a case study. It is found that selection and development of a competitively effective marketing mix strategy by NBC Plc.…
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 72 |
| Delivery | Instant, after payment |