Impact Of Marketing Research In A Small Scale Company

(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU) ABSTRACT           The research on the role of marketing in improving a company’s performance.            In order to carryout the work effectively some of the following objective were formulated. ·                    To know whether Juhel Pharmaceuticals conducts marketing research. ·                    To determine the impact of marketing research on the company’s profitability primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument.   The population of study comprised the custome…