Impact Of Marketing Research In Small Scale Company (case Study Of Bianca Cosmetics, Enugu)

81 pages ID: MKT0770

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Project Details

DepartmentMarketing
TypeProject
Pages81
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0770

Abstract

ABSRACTThe research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s profitability, primary and secondary data were collected to solve the research problem.   Questionnaires oral interviews were used as research instruments. The population of study comprised the customers, distributors and relevant staff and management …

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