The Effectiveness Of Personal Selling Strategies In Marketing Of Cosmetics (a Case Study Of Bianca Cosmetics Enugu)

ABSTRACTThis research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or not, with a special reference on Bianca cosmetics company.The data for the study were collected using questionnaires and oral interviews.The hypothesis of the study were tested using chi – square. After analyzing and testing t…