The Impact Of Personal Selling Strategies In The Marketing Performance Of Cosmetics (a Case Study Of Achiever Cosmetics Ebonyi)

THE IMPACT OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A  CASE STUDY OF ACHIEVER COSMETICS EBONYI)ABSTRACTThis research work is centered on the Impact of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales force was effective or not with a special reference on Bianca Cosmetics Company.The data for the study were collected using ques…