The Effectiveness Of Personal Selling Strategies In The Marketing Performance Of Cosmetics (a Case Study Of Blance Cosmetics Enugu)

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A  CASE STUDY OF BLANCE COSMETICS ENUGU)ABSTRACTThis research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales force was effective or not with a special reference on Bianca Cosmetics Company.The data for the study were collected…