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₦ 5,000 $(29)
| Pages | 71 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 71 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0455 |
Abstract
A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in recent times by GSM Telecommunications companies in Nigeria, considering the massive amount invested in celebrity endorsement practices in the telecommunication industry.The studyfocused on MTN subscribers. A total of 200 participants comprising of 121 male and 79 females between the age ranges of 16 yea…
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Full material
₦ 5,000 $(29)
| Pages | 71 |
| Delivery | Instant, after payment |