The Role Of Advertising In Achieving Consumer Brand Loyalty For Beer Product (a Case Study Of Nigeria Breweries)

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES)ABSTRACT        This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating a favorable attitude to stimulate  demand for a product or service among potential customers motivating consumer choice of the brand of beer pr…