The Impact Of Sales Promotion On Product Competitiveness Of Fast Moving Consumer Goods

(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the market. Two hypotheses were set up in chapter one as variables for measurement and guide. Chapter one also discusses the problems to be addressed, scope and purpose of the study and operational definition of terms used. Chapter Two reviewed existing work related to the subject matter. In this chapter, the two broad types of Sales Promotion w…