Impact Of Rapid Increasing Sales Promotion Activities On The Sale Of Consumer Goods In Nigeria

This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.In the study, an attempt was made to review related literature which explains factors that used to sales promotions increase and the patterns of designing and managing sales promotion activities to determine its sales and cost effectiveness. In these factors, it was pointed out that it has internal and external factors.Internal…